A multilingual marketing strategy is a powerful tool for those who are willing to take their businesses to a new level. These days, it is hard to find people who are not buying online. That is because the internet phenomenon has caused something quite significant: it has democratized not only access to information but also the possibility of the acquisition of diverse products and services without having to leave your house.
You may wonder what a multilingual marketing strategy has to do with all this… Well, as its main purpose is to translate content across languages so that a message can properly impact an audience, it becomes a powerful tool for those who are willing to take their businesses to a new level.
Why consider a multilingual marketing strategy?
When it comes to marketing, it is all about resonating with clients at both a personal and emotional level. If you intend to reach a certain prospect or audience, first, it is imperative to learn about their interests, behavior, customs, and above all: their language.
There is no way to connect with a person if we do not speak their language. That means our words will have a better or worse impact on others depending on how we manage to express and communicate ourselves. And although brands commonly use a widely known and spoken foreign language such as English for their marketing campaigns, research has shown that consumers respond more favorably to messages they receive in their native language.
In an increasingly competitive world, it is key to understand the importance of those features and characteristics that differentiate our product or service from others, because they give our brand added value and, therefore, a competitive edge. In that sense, being able to approach people in a way that is respectable and familiar, knowing their language and cultural background, can truly make a difference and improve your marketing strategy significantly.
4 Language Solutions for your Multilingual Marketing Strategy
Localize your website
Localization is the process of adapting a product or service to a specific local market. Translation is only one of several elements in the localization process. In addition to translation, the localization process also takes into account language and regionalisms, cultural elements of communication, transactional elements, and local communication elements. By implementing website localization, you will provide your customers with a culturally relevant digital experience as all your website content will be adapted to a specific target market, no matter their language, cultural preferences, or location.
Transcreate your content
Transcreation refers to the process of adapting content from one language to another, maintaining the concept and the core message that needs to be conveyed. If you are willing to expand your business to new territories, you will need a tailored message specifically designed to fit a particular cultural background. Adjusting your content will help you impact a foreign audience and promote your product or service properly. This service is the perfect combination of creativity, cultural comprehension, and translation skills, and it can be useful for a wide range of areas.
Dub and subtitle your multimedia content
It is most likely that your audiences become aware of your brand through internet searches or ads. In this sense, some tactics like press releases, radio, TV, or online ads could be useful. For this matter, dubbing services could be really useful, as they would ensure your video and audio content reaches speakers of other languages across the globe. What is more, most people often watch internet videos without audio. Captions and subtitles can increase your video social reach and ensure it still makes sense with the audio off.
Invest in DTP services
Desktop Publishing (DTP) is the adaptation of visual documents for multiple languages. It guarantees that product and service designs, documentation, and packaging, among other things, are translated and artistically formatted for every target language in a way that upholds your brand’s personality.
All in all, we can say there are many resources available for those who are ready to take their businesses to the next level! As a flexible and dynamic multilingual translation and localization company, we pride ourselves on providing custom solutions to our clients to help them reach their target markets and succeed in their marketing strategies.
Contact us to learn more about our services!