The Relevance of Healthcare Interpreters
Since globalization and migration have highly increased over the last twenty years, the Healthcare System has experienced a wild growth in the demand for qualified healthcare interpreters, capable of enabling effective communication between nonresident patients and healthcare providers. These changes have been significantly notorious in the United States, where there has been an unprecedented rise […]
Website Translation? How About Website Localization?
Website localization means, at its simplest, providing a culturally relevant digital experience to your customers by adapting its content to a specific target market. Localization aims to present a specific product to a specific target market, no matter their language, cultural preferences, or location. How is website localization different from website translation? Localization is the […]
Intellectual Property Rights and Patent Translation Services
Every 26 April, World Intellectual Property Day is celebrated to highlight the importance of intellectual property rights and show how small and medium-sized enterprises can utilize them to foster innovation and creativity. In that sense, results could be highly beneficial, as they would help build stronger, more competitive, and resilient businesses. On this occasion, we […]
3 Multilingual Marketing Strategies For CROs
Global Contract Research Organizations (CROs) seeking to remain relevant and competitive within the medical field are adopting multilingual marketing strategies for CROs to position themselves, attract overseas audiences, and distinguish themselves from the competition. Contents: Why global CROs should consider multilingual marketing The Contract Research Organizations’ (CRO) market had accelerated growth over the last decade […]
Win & Winnow is a sponsor of the Dialogue4Health Cycle organized by AmCham Argentina
Win & Winnow is a Main Sponsor of the Dialogue4Health Cycle organized by the US Chamber of Commerce in Argentina. The first event of the cycle will take place on April 14th and 15th from 9:30 a.m. to 11:30 a.m. (AR GMT -3) and will bring together professionals, public officials and key personalities from laboratories, […]
How Can Your Business Make a Positive Impact by Partnering With a B Corp
You are probably wondering how can your business make a positive impact. We will answer by posing another question. Why should you make a certified B Corp like Win & Winnow your partner? When working with us, you also are investing in sustainable practices that have a positive impact on society and the environment. From […]
World Cancer Day: Ideas to take action
Following our mission to enable life transformation through global communication and accessible information, we provide pro bono translation services for NGOs. Our actions can change minds and hearts. World Cancer Day is an initiative of the Union for International Cancer Control (UICC). The ‘I Am and I Will’ campaign aims at raising global awareness, improving […]
Language Solutions for the Pharmaceutical Industry
Language Solutions for the Pharmaceutical Industry include pharmaceutical translation and localization that push forward clinical research processes and the expansion to global markets. Contents: The pharmaceutical industry is responsible for the research, development, production, and distribution of medications. Since the COVID outbreak, more than ever, it has brought international attention as it works to develop […]
How to Improve Your Company’s Communications Accessibility
Accessibility in communication takes into consideration different needs and ways of assimilating information, that is, all communication pieces must be clear and easy to consume, taking diversity as a starting point. When planning your company’s communications accessibility, it is key to anticipate the needs of various groups when planning campaigns and designing communication pieces. The […]
Climate Action: Net Zero 2030
On December 11, 2019, at the UN Climate Change Conference, COP25, in Madrid, over 500 B Corps took the stage and publicly committed to accelerate the reduction of their greenhouse gas emissions to reach a 1.5 degree trajectory leading to net zero by the year 2030—20 years ahead of the 2050 targets set in the […]