{"id":12892,"date":"2021-01-04T21:32:14","date_gmt":"2021-01-04T21:32:14","guid":{"rendered":"https:\/\/www.winandwinnow.com\/site\/?p=12892"},"modified":"2023-08-09T17:39:22","modified_gmt":"2023-08-09T17:39:22","slug":"how-to-improve-accessibility-in-your-companys-communications","status":"publish","type":"post","link":"https:\/\/winandwinnow.com\/site\/how-to-improve-accessibility-in-your-companys-communications\/","title":{"rendered":"How to Improve Your Company\u2019s Communications Accessibility"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Accessibility in communication takes into consideration different needs and ways of assimilating information, that is, all communication pieces must be clear and easy to consume, <a href=\"https:\/\/www.winandwinnow.com\/site\/win-winnow-wins-weps-award-by-un-women\/\">taking diversity as a starting point<\/a>.<\/span> <span style=\"font-weight: 400;\">When planning your company\u2019s communications accessibility, i<\/span><span style=\"font-weight: 400;\">t is key to anticipate the needs of various groups when planning campaigns and designing communication pieces. The more inclusive the original communication is, the fewer alternative formats will have to be provided and the less time and resources will be spent on communicating the same message to different groups.<\/span><\/p>\n\n\n\n<div style=\"height:44px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Contents:<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a href=\"#aioseo-assessing-your-companys-communications-accessibility\">Assessing your company\u2019s communications accessibility<\/a><\/li><li><a href=\"#aioseo-options-to-boost-your-companys-communication-accessibility\">Options to boost your company&#8217;s communication accessibility<\/a><\/li><\/ul><\/div>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-assessing-your-companys-communications-accessibility\">Assessing your company\u2019s communications accessibility<\/h2>\n\n\n\n<p>Thinking about your company\u2019s communications accessibility means considering different needs and ways of assimilating information, and taking diversity as a starting point. <span style=\"font-weight: 400;\">The United Nations <\/span><a href=\"https:\/\/www.un.org\/development\/desa\/disabilities\/convention-on-the-rights-of-persons-with-disabilities.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Convention on the Rights of Persons with Disabilities<\/span><\/a><span style=\"font-weight: 400;\"> established in 2006 that \u201cdisability is an evolving concept and that disability results from the interaction between persons with impairments and attitudinal and environmental barriers that hinders their full and effective participation in society on an equal basis with others\u201d.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Therefore, it could be said that <a href=\"https:\/\/www.winandwinnow.com\/site\/why-you-should-buy-from-b-corps\/\">an environment becomes inclusive<\/a> when it overcomes barriers and allows people with disabilities to participate in society with equal opportunities.<\/span> <span style=\"font-weight: 400;\">Communication is essential for social participation and makes integration and cooperation between people possible. When planning and designing the communications of a company, it is necessary to consider people in all their diversity, since otherwise, it could become an obstacle to the inclusion of people with disabilities.&nbsp;<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/winandwinnow.com\/site\/wp-content\/uploads\/2023\/08\/pexels-eren-li-7188563-1-1024x683.jpg\" alt=\"How to Improve Your Company\u2019s Communications Accessibility. A young man with a visual impairment is listening through his headphones.\" class=\"wp-image-15733\" srcset=\"https:\/\/winandwinnow.com\/site\/wp-content\/uploads\/2023\/08\/pexels-eren-li-7188563-1-1024x683.jpg 1024w, https:\/\/winandwinnow.com\/site\/wp-content\/uploads\/2023\/08\/pexels-eren-li-7188563-1-300x200.jpg 300w, https:\/\/winandwinnow.com\/site\/wp-content\/uploads\/2023\/08\/pexels-eren-li-7188563-1-768x512.jpg 768w, https:\/\/winandwinnow.com\/site\/wp-content\/uploads\/2023\/08\/pexels-eren-li-7188563-1-1536x1024.jpg 1536w, https:\/\/winandwinnow.com\/site\/wp-content\/uploads\/2023\/08\/pexels-eren-li-7188563-1-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-options-to-boost-your-companys-communication-accessibility\">Options to boost your company&#8217;s communication accessibility<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Some types of communication that contribute to an accessible transmission of information are:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><b>Audio description.<\/b><span style=\"font-weight: 400;\"> It is the description of movies or image content, in which what happens on the screen is narrated. It is recommended for blind people<\/span>.<\/li><li><b>Captions.<\/b><span style=\"font-weight: 400;\"> It refers to the use of captions of what is spoken in an audiovisual product. It is indicated for deaf people.<\/span><\/li><li><b>Braille system. <\/b><span style=\"font-weight: 400;\">It is a points system, used by people with visual disabilities or blindness to be able to write and read texts, books, and documents. It is a tactile reading and writing system.<\/span><\/li><li><span style=\"font-weight: 400;\"><strong>Sign language.<\/strong> It is the language through gestures by which people with hearing disabilities and\/or speech difficulties communicate. It is also used by people without a command of the oral language.<\/span><\/li><li><span style=\"font-weight: 400;\"><strong>Easy read.<\/strong> The texts in easy read are written in a summarized and simple language so that they can be understood by people with cognitive problems or intellectual disabilities.<\/span><\/li><li><span style=\"font-weight: 400;\"><strong>Accessible websites.<\/strong> The World Wide Web Consortium (W3C) established the Web Content Accessibility Guidelines, which include images having alternative text, color contrast, text re-sizes, and self-explanatory links, among others.<\/span><\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When company communications are planned with diverse needs in mind, it is possible to reach a larger audience, make more people feel included and respected, increase participation and trust in the brand, and obtain better results.&nbsp;<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Want to learn more about our accessibility solutions? <a href=\"https:\/\/winandwinnow.com\/site\/contact\/\">Contact us!<\/a><\/strong><\/p>\n\n\n\n<div style=\"height:67px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>&#8212;<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Sources:<\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/wearepurple.org.uk\/wp-content\/uploads\/2018\/01\/Disability_Confident_Inclusive_Communications_Booklet.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Disability Confident. Make it your business. A communications guide for PR and communications professionals.<\/span><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.discapnet.es\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Discapnet. Website of Persons with disabilities<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Accessibility in communication takes into consideration different needs and ways of assimilating information, that is, all communication pieces must be clear and easy to consume, taking diversity as a starting point. When planning your company\u2019s communications accessibility, it is key to anticipate the needs of various groups when planning campaigns and designing communication pieces. The [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13835,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-12892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diversity-and-inclusion-en"],"_links":{"self":[{"href":"https:\/\/winandwinnow.com\/site\/wp-json\/wp\/v2\/posts\/12892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/winandwinnow.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/winandwinnow.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/winandwinnow.com\/site\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/winandwinnow.com\/site\/wp-json\/wp\/v2\/comments?post=12892"}],"version-history":[{"count":0,"href":"https:\/\/winandwinnow.com\/site\/wp-json\/wp\/v2\/posts\/12892\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/winandwinnow.com\/site\/wp-json\/wp\/v2\/media\/13835"}],"wp:attachment":[{"href":"https:\/\/winandwinnow.com\/site\/wp-json\/wp\/v2\/media?parent=12892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/winandwinnow.com\/site\/wp-json\/wp\/v2\/categories?post=12892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/winandwinnow.com\/site\/wp-json\/wp\/v2\/tags?post=12892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}